LIVING METTLE SUMMER LAUNCH

You've got exactly three months.

Three months that most of your peers will waste playing video games and sleeping until noon.

But what if I told you these next 90 days could set you up for success while everyone else falls behind?

Let's be real. That diploma you’re working on or they just handed you?

It's worth about as much as the paper it's printed on in today's economy.

And college? It's getting more expensive while delivering less value.

Most graduates end up with debt and jobs they could've gotten without that fancy degree.

The traditional path isn't broken, but it's definitely cracked.

PART 1: TRIPLE YOUR VALUE BEFORE COLLEGE

STEP 1: SKILL ACQUISITION

First, remember Rule #12 from my book: "Get out of your comfort zone, and stay out of it." Most people play it safe, but that's exactly why you shouldn't. This summer, commit to mastering one high-value skill that nobody expects from someone your age.

Maybe it's learning to code through free online courses. Or mastering a design program like Adobe Illustrator. Or even learning the fundamentals of financial analysis through Excel. Whatever you choose, make it something that:

  1. Has clear market value

  2. Can be demonstrated through projects, not just a certificate

  3. Makes people say, "Wow, I didn't expect that from someone so young"

When I was starting out, I taught myself basic computer system management over one summer. That single skill got me my first real job, making twice what my friends were earning.

STEP 2: EXPERIENCE BUILDING

Second, follow the principle of "aprovechar"—the Spanish concept of making the most of every opportunity. Don't just get a summer job flipping burgers. Find one that builds relevant experience AND connections.

Here's how:

  1. Identify three industries that genuinely interest you

  2. Find small businesses or startups in those fields (they're more likely to give you meaningful work)

  3. Approach them with a specific proposal: "I'll work for less than market rate in exchange for hands-on experience with [specific skill/task]"

Remember, at this stage of your life, experience and connections are worth more than money. As I say in"Living Mettle, "Your network becomes increasingly important as your career progresses." Start building it now.

STEP 3: INCOME STREAM CREATION

Finally, begin building what I emphasize throughout Chapter 3: multiple income streams. Most people never think beyond the paycheck model, but successful people develop various ways money flows to them.

Start small:

  1. Take the skill you're learning and offer services on platforms like Fiverr or Upwork

  2. Create and sell a simple digital product related to your interests

  3. Learn the basics of investing with even just $100 in an index fund

I started my first side business the summer after high school, designing simple logos for local businesses. It only brought in a few hundred dollars, but it taught me more about business than any class ever could.

WRAP UP

Three months. That's all you have. While your friends are binging Netflix, you could be building skills, experience, and even your first income stream. The decisions you make this summer will compound for decades.

As I write in Living Mettle, "Life isn't meant to be easy—it's meant to be worth it." Make this summer worth it.

If you want to dive deeper into building a meaningful, successful life, click here to order a copy of my book from Amazon. It's the guide I wish I had when I was your age.

Remember: Work hard, play hard, and never take anything for granted. Now go make something happen.

 

 

PART 2: PASSIVE INCOME FOUNDATION PROGRAM

Program Philosophy

This program is designed around three core principles from Living Mettle:

  1. "Get out of your comfort zone, and stay out of it" - We'll push you to develop new skills and embrace challenges that drive growth

  2. "Money is a tool, not a master" - You'll learn to build income streams that serve your larger goals in life

  3. "Function before form, always" - We focus on practical, effective strategies rather than what looks impressive

Remember: "Life isn't meant to be easy—it's meant to be worth it." Building passive income requires significant upfront effort, but the long-term benefits are worth the investment.

 

MONTH 1: FOUNDATION & DISCOVERY

Week 1: Self-Assessment & Skill Inventory

  • Day 1-2: Skills Audit

    • Create a comprehensive list of your existing skills, interests, and knowledge areas

    • Rate each on proficiency (1-10) and enjoyment (1-10)

  • Day 3-4: Market Research

    • Research which of your skills/interests have income potential

    • Identify 3-5 possible passive income paths aligned with your strengths

  • Day 5-7: Resource Assessment

    • Take inventory of your available resources:

      • Time commitment (hours per week you can dedicate)

      • Starting capital (even if minimal)

      • Equipment and tools you already have access to

      • Network connections who might help

Week 2: Digital Foundation Building

  • Day 1-2: Digital Identity Setup

    • Create professional email address

    • Secure consistent username across platforms

    • Set up professional social media profiles

  • Day 3-5: Basic Web Presence

    • Register a personal domain name (YourName.com if possible)

    • Set up a simple portfolio site using no-code tools like Carrd or WordPress

  • Day 6-7: Learning Platform Setup

    • Create accounts on key learning platforms (YouTube, Coursera, Udemy, etc.)

    • Bookmark learning resources specific to your chosen income streams

Week 3: Skill Development Initiation

  • Day 1-2: Learning Plan Creation

    • Research specific skills needed for your chosen income path

    • Create a structured learning plan with clear milestones

  • Day 3-7: Core Skill Building

    • Begin first training modules/courses for your required skills

    • Commit to 2-3 hours daily of focused learning

    • Document progress and insights in a learning journal

Week 4: Income Stream Selection

  • Day 1-3: Research Refinement

    • Deep research into 2-3 most promising passive income options

    • Study success stories in your chosen area

    • Identify common pitfalls and how to avoid them

  • Day 4-5: Strategy Selection

    • Commit to ONE primary passive income strategy

    • Create detailed implementation plan

  • Day 6-7: Resource Gathering

    • Gather all necessary tools, accounts, and resources needed

    • Set up tracking systems for progress and finances

 

MONTH 2: CREATION & DEVELOPMENT

Week 5: Content/Product Creation Begins

  • Day 1-2: Outline Development

    • Create detailed outline of your product/content

    • Break the project into smaller, manageable tasks

  • Day 3-7: Creation Sprint

    • Dedicate 3-4 hours daily to creating your product/content

    • Focus on completing a minimal viable version first

    • Implement daily "work sprints" with focused time blocks

Week 6: Platform Building

  • Day 1-3: Distribution Channel Setup

    • Set up necessary accounts on platforms where you'll sell/distribute

    • Learn platform-specific best practices and requirements

  • Day 4-7: Automation Systems

    • Research and implement basic automation tools

    • Create templates and systems to reduce repetitive work

    • Set up essential analytics to track performance

Week 7: Testing & Refinement

  • Day 1-3: Initial Testing

    • Test your product/system with a small group (friends/family)

    • Gather detailed feedback and identify improvements

  • Day 4-7: Refinement

    • Make necessary improvements based on feedback

    • Streamline your creation/delivery process

    • Create standard operating procedures (SOPs) for ongoing maintenance

Week 8: Marketing Foundation

  • Day 1-3: Audience Research

    • Identify your target audience in detail

    • Research where they spend time online

    • Identify their key problems your offering solves

  • Day 4-7: Basic Marketing Setup

    • Create essential marketing materials

    • Set up appropriate social channels

    • Develop a simple launch strategy

 

MONTH 3: LAUNCH & SYSTEMS

Week 9: Pre-Launch Preparation

  • Day 1-3: Final Product Polishing

    • Complete final revisions to your offering

    • Ensure all technical aspects are functioning properly

  • Day 4-7: Launch Materials Creation

    • Develop launch content (emails, posts, etc.)

    • Create FAQ and support resources

    • Set up payment and delivery systems

Week 10: Soft Launch

  • Day 1-2: Friends & Family Launch

    • Release to your immediate network

    • Address any issues that arise

  • Day 3-7: Limited Public Launch

    • Open to a small public audience

    • Actively gather feedback and testimonials

    • Make rapid adjustments as needed

Week 11: Full Launch & Optimization

  • Day 1-3: Full Public Launch

    • Implement your launch strategy

    • Engage actively with early customers/users

  • Day 4-7: Initial Optimization

    • Analyze early data

    • Optimize based on user behavior

    • Streamline any problem areas

Week 12: Sustainability Systems

  • Day 1-3: Maintenance Plan

    • Develop minimal maintenance schedule

    • Create troubleshooting guide for common issues

    • Document all processes for future reference

  • Day 4-6: Growth Planning

    • Identify opportunities for future expansion

    • Set up passive traffic/customer acquisition systems

    • Create milestone goals for the next 6-12 months

  • Day 7: Reflection & Celebration

    • Review your three-month journey

    • Document lessons learned

    • Celebrate your accomplishment!

 

INCOME STREAM OPTIONS

1. Digital Product Creation

  • E-books or guides in your area of expertise or interest

  • Templates or digital tools that solve specific problems

  • Online courses teaching valuable skills you possess

  • Stock content (photos, videos, music, graphics)

2. Content Platforms

  • YouTube channel with ad revenue and affiliate marketing

  • Blog or niche website with display advertising

  • Podcast with sponsorships and premium content

3. Automated E-commerce

  • Print-on-demand merchandise with your designs

  • Dropshipping store in a niche you understand

  • Digital downloads shop on platforms like Etsy or Gumroad

4. Knowledge Monetization

  • Membership site with recurring valuable content

  • Affiliate marketing of products you genuinely use and recommend

  • Information products solving specific problems

 

DAILY HABITS FOR SUCCESS

  1. Morning Gratitude Practice (5 minutes)

    • Begin each day by noting three things you're grateful for

    • Include one simple thing (clean water, food, shelter)

  2. Learning Block (1-2 hours)

    • Dedicate time to skill development regardless of how busy the day is

    • Focus on skills directly related to your income stream

  3. Creation Block (2-4 hours)

    • Your most important daily activity

    • Protect this time from distractions

    • Focus on output, not perfection

  4. Network Building (30 minutes)

    • Connect with others in your chosen field

    • Participate in relevant communities

    • Help others without expectation of return

  5. Evening Review (10 minutes)

    • Document progress and lessons from the day

    • Identify top priorities for tomorrow

    • Note any obstacles and plan solutions

 

MINDSET PRINCIPLES

Remember these key principles from Living Mettle throughout your journey:

  1. "Stuff can be replaced" - Focus on creating value and building skills, not accumulating things

  2. "Solve your own problems, the world is not fair" - Take full responsibility for your success and failures

  3. "Trust, but verify" - Learn from others but always test advice in your own context

  4. "Pay attention to others, but pay more attention to yourself" - Be aware of competition but focus on your unique value

  5. "Work hard, play hard" - Balance intense effort with true rest and recovery

 

AFTER THE PROGRAM

Your passive income stream will require some maintenance, but should now be established with systems that minimize your ongoing time investment. Moving forward:

  1. Set aside 2-4 hours weekly for maintenance and optimization

  2. Review performance metrics monthly and make adjustments

  3. Reinvest a portion of earnings to grow your system

  4. Begin planning your next income stream once the first is stable

Remember: "The true meaning of life is to plant trees, under whose shade you do not expect to sit." Your summer investment will continue bearing fruit for years to come.

 

This program is inspired by principles from Living Mettle and designed to help high school graduates build sustainable financial foundations.